What are internet marketing trends that are available? The internet marketing techniques that are good to use today are blogging, podcasts and RSS feeds. If you aren’t up to speed on these digital advertising strategies and how they are impacting retail online interaction, then read this brief further.
Internet Marketing Features
You probably have heard all these terms an awful lot lately. Do you wonder about what these technologies do? What value do they provide to your online marketing strategy?
Will these technologies impact your online business or eCommerce store? To be honest, no results are guaranteed. But awareness drives innovation, and maybe your team will develop an idea/application that truly changes a portion of your eCommerce business.
Here’s the rundown:
Start a Blog
Probably the most well-known of the three, blogs allow everyday people to quickly develop a website and distribute any type of content that they desire. Many web entrepreneurs use this functionality to develop online stores within niche markets while using search popularity to beat out larger retailers on the specific terms within the market.
Where Blogs make sense is within targeted online communities. Certain blog authors develop a large base of specific visitors, hence the site becomes a target market for viral marketing. By integrating your brand image within the site experience at that SPECIFIC blog, you as an online marketer are able to truly segment your marketing PRIOR to converting someone as a customer.
Are Blogs Reliable Sources?
If you have a unique value proposition or sell to a very specific or high-value customer segment, blogs can be a great way to increase overall brand awareness. You can better connect with your customers and provide detail into the current sales/promotions that you are providing.
Podcasting should be just called mobile video broadcasting – Apple’s marketing/development team did a great job with branding their device as a type of emerging media! Similar to traditional radio and television, mobile video broadcasting delivers branded content in either a paid/free environment, on someone’s mobile MP3 player (Apple only does video currently, but that will change shortly). Retailers can use this communication channel to further connect to their customers with promotional events while transmitting specialty programming to meet an interest need.
How To Do Podcasting Marketing?
The best way to do podcasting now is by having an online content segment that is digitally delivered to an opt-in list. As technology advances, you can potentially do this from your current opt-in page from your website and not from Apple’s iTunes platform.
RSS stands for Really Simple Syndication and is a method for electronic content distribution. RSS is transmitted via the internet, but what makes it unique is that no downloading efforts are needed by the end receiver of the content. It streams instantaneously. Consumers can have newsreaders on their computers, either integrated into an email client, or an aggregated web application such as News Gator, and are able to get information relating to their interests.
Already gaining steam in the travel industry and within comparison shopping engines, RSS seems to be a valuable way to push news, offers, and information to customers. Travel companies are able to provide a streaming supply of last-minute airfare offers to their customer segments, without that customer having to open an email or visit a webpage.
Are RSS Feeds Dead?
Depends on the nature of your business. Do you consistently offer new prices? Does your online store get new pieces to your assortment consistently? Do you have a customer base that is extremely loyal that you want to reach out to with messaging? If so, RSS may another channel to help build your brand.